Schedule & Publish

Save a draft, schedule, or publish now

Choose what happens to your post after reviewing the caption, media, and selected channels.

3 min readUpdated Sep 18, 2026

Choose Save draft while a post still needs work, Schedule for a future delivery, or Publish now when it is ready to send immediately. These actions appear at the bottom of the post composer.

Before choosing an action

Select the exact profiles under Post to, then inspect each channel tab. Check the caption, links, media order, property facts, and any per-profile settings. Resolve validation messages and wait for generated media to finish preparing.

Review the content and destinations before using an action in the footer.
Post composer with caption, media tools, profile selection, and publishing actions

Review the content and destinations before using an action in the footer.

Keep the post as a draft

Choose Save draft. You can return to it through Calendar and the draft filter. A draft may have a date and appear on Calendar, but it is not armed to publish. Check the status label, not just its position on the calendar.

Saving a draft is useful when a teammate must review the facts or when you have not chosen the final media. Schedule it separately when it is ready.

Schedule for a specific time

  1. Choose Schedule to open the scheduler.
  2. Check the timezone shown at the top of the dialog.
  3. Enter a time such as “tomorrow at 10 am,” choose a suggested time, or use the date/time picker.
  4. Read Selected time, including the resolved day, date, time, and timezone. Correct it if the interpretation is not what you intended.
  5. Choose Schedule post to submit.
  6. Return to Calendar and confirm the scheduled status and time for each destination.
Typing a time only selects it. Schedule post is the action that submits the schedule.
Schedule dialog showing a natural-language time, resolved date and timezone, and Schedule post button

Typing a time only selects it. Schedule post is the action that submits the schedule.

If there are no posting slots, the dialog offers Add posting slots. You can still choose a specific time without setting up a queue. See timezone and posting slots.

Publish immediately

Choose Publish now only after the post is ready for every selected profile. Watch the publishing result. Video processing and channel delivery can take time, and one destination can fail while another succeeds.

For a failed destination, inspect the error before retrying. Do not resend a successful channel merely because another channel failed.

Plans and campaigns have a review step

A generated content plan needs approval; a listing campaign offers its own Review & schedule stage. Creating the content does not prove it is scheduled. Follow Review your content plan or Create a listing campaign for those flows.

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