Use separate personas when more than one person creates content under the same workspace brand. Each persona can have its own headshot, contact details, audience, and writing preferences.
Add and prepare a persona
- Open Workspace settings → Brand & persona.
- Use the add-persona control when it is available for your account.
- Enter a recognizable name and complete the profile and contact fields.
- Review the writing and post defaults before using the persona for content.
- Save and select it in a creation flow to check a preview.
A persona is a content identity. It does not invite a teammate or grant them account access. Use team and workspace membership for access.
Decide what should be shared
Keep business logos and common colors in the workspace brand. Inherit those values where appropriate, and override personal details only where needed. This makes a brand update easier to maintain across the team.
Before creating a batch
Check the persona picker first. Confirm the name, headshot, and footer in a sample draft before making a campaign or content plan.
Use a separate workspace when a business needs its own listings, social profiles, content, and brand—not just a different author.