The Create menu has four starting points. Choose based on the job you want to finish; you do not need to learn every workflow before making your first post.
Promote a listing
Choose this when the property is the subject. Inside the chooser, select Single post for one update or Listing campaign for several posts spread over different days. Pick an existing listing, import one from a URL, or enter quick details.
Use a single post for a property highlight. Use a campaign when you want a coordinated series with different angles and formats.
Plan my content
Choose this when you want ideas for your calendar. Select dates and channels, review the suggested topics, and adjust them before generating posts. The results appear on the calendar for approval.
Plan content for your chosen dates →
Use my own idea
Choose this when you know what you want to say but want help creating the post. Supply the topic, audience, important facts, and desired response. This is useful for business updates and content between listings.
Start from scratch
Choose this when you already have the words and visuals, or want to assemble them yourself. Add your caption and media, select channels, preview, and save or schedule.