Feed posts
A tip, a new listing or a milestone. Images outside Instagram’s 4:5 to 1.91:1 range get a blurred border instead of a crop, so nothing is cut off.
FOR REAL ESTATE AGENTS
Instagram scheduler and post maker for real estate agents.
Give people a reason to follow your expertise.
Turn your local knowledge and property photos into Instagram content worth sharing. Create branded posts, carousels, reels and stories, then schedule them from one workspace.
Made with Velisto templates · Illustrative content · How to make Instagram Reels for listings
How should real estate agents use Instagram?
Use Instagram to stay familiar to the people who will buy, sell or refer you. Half of US adults use it, and 80% of those aged 18 to 29, according to Pew Research Center’s 2025 survey, so it is where younger buyers are most likely to come across you.
Each format does a different job. Reels reach people who don’t follow you yet, carousels hold the detail serious buyers save for later, feed posts carry your listings and advice, and Stories take the day-to-day updates, like an open house reminder, that would clutter your grid. A mix of useful advice, local knowledge and listings gives people a reason to follow before they are ready to move.
Velisto creates all four from your listings or from topics it suggests, in your brand, and publishes them to your Instagram professional account automatically, Stories included. Our guide to Instagram for real estate agents covers profile setup, posting cadence, the rules that apply to agents and 15 accounts worth studying. To post on a schedule without losing the review step, see how to automate real estate social media posts. For where Instagram fits alongside your other channels, see the real estate social media marketing guide.
CHOOSE YOUR FORMAT
Four formats.
Four different jobs.
Carousels
Up to 10 images in the order you set: a home room by room, or closing costs slide by slide.
Reels
One video per Reel, made from your photos with music and your branding in the reels editor.
Stories
Up to 10 image or video frames, published in order. Stories have no caption, so put the key detail on the design.
WHAT TO POST ON INSTAGRAM
Advice people save.
Listings people share.
Saves and shares are Instagram’s sign that a post was worth something, and Velisto shows both for every post. Mix buyer tips and local knowledge with your listings so your grid earns a follow long before someone is ready to move.
Real Velisto templates with sample content and agent details.
HOW INSTAGRAM PUBLISHING WORKS
From Velisto
to your grid.
- 01
Connect a professional account
Sign in with Instagram’s business login. Instagram only lets apps publish to professional accounts, so switch a personal account to a free Business or Creator account first.
- 02
Write the Instagram version
Give Instagram its own caption, up to 2,200 characters, add alt text to images and queue a first comment for hashtags. Caption links aren’t clickable on Instagram, so point people to your bio.
- 03
Let it publish on time
Feed posts, carousels, Reels and Stories publish automatically at the time you choose, with no phone reminder to tap. Velisto waits while Instagram processes a Reel and retries a failed attempt once.
INSTAGRAM INSIGHTS
See what Instagram
rewards.
Velisto reads reach, views, saves and shares for every post, watch time for Reels and profile visits from feed posts. You can also see how many views came from people who don’t follow you yet, and when your followers are online.
Explore analyticsCONNECT YOUR ACCOUNT
Instagram,
ready when you are.
Connect your Business or Creator account in a minute. Velisto renews Instagram’s access before it expires and warns you if the account ever needs to reconnect.
Connection guideYOUR QUESTIONS, ANSWERED
Your Instagram questions,
answered.
Account requirements, supported content and the details that help you get started.
Visit the FAQ hubWhich Instagram accounts can connect to Velisto?
Connect an Instagram professional Business or Creator account. Sign in with Instagram and approve the requested permissions. If you use a personal account, switch it to a professional account first. Follow the Instagram connection guide for setup steps.
Does Velisto publish Instagram Stories automatically?
Yes. Image and video Stories publish through Instagram at the scheduled time, up to 10 frames in order, with no phone notification. Stories don’t carry a caption, so put the price, address or open house time on the design itself.
How many photos can go in an Instagram carousel?
Up to 10 when Velisto publishes it. Instagram’s own app allows 20, but Instagram limits apps that publish for you to 10. You can add more images to a post for Facebook or TikTok, and Velisto sends the first 10 to Instagram. Carousels in Velisto are image-only, so publish a video as a Reel.
Can I add a first comment, alt text or a location?
You can queue a first comment, posted right away or up to a day later, and add alt text to feed images and carousel slides. Location tags and collaborators aren’t available yet.
Are links in Instagram captions clickable?
No. Instagram doesn’t make caption links clickable for anyone. Velisto adds the listing link as text, so use your bio link for the page you want people to visit.
Can I manage different brands or clients in separate workspaces?
Yes. A workspace keeps a business’s branding, listings, content, connected social profiles, calendar, and analytics together. Agency plans provide separate workspaces for client businesses, including their Instagram and other social accounts. Workspace allowances depend on your plan. Explore the agency workflow.
Keep your Instagram present.
Make more time for your clients.
Connect your Instagram, plan a week of posts and Stories, and let them publish while you’re at showings.