A persona represents the person or voice behind a post. It brings together your headshot, professional details, audience, and writing preferences.
Edit your persona
- Open Workspace settings → Brand & persona.
- Select the persona you want to edit.
- In Profile & contact, check your name, role, headshot, and contact information.
- Review Audience & goals, Writing style, Topics & offers, and Post defaults.
- Check that the section shows your changes as saved.
Use a headshot that stays clear when cropped into a small circle or a design's photo area. Keep important parts of the photo away from the edges.
Choose what appears publicly
Enter the professional contact details you want to use in marketing. Review the post footer and call to action in Post defaults; entering a contact detail does not mean every post should repeat it.
Select the right persona when creating
Check the persona picker before generating a post or filling a design. Choosing the right workspace alone may not select the person you intended. If a preview shows someone else's name or headshot, check the selected persona before changing the design by hand.
After updating your persona, generate a small test draft and check its identity and tone. Existing posts should be reviewed separately.