PROMOTE A LISTING

How to turn a listing
into marketing
ready to share.

Bring your property photos and details. Create a branded post, story or video—or plan a campaign that gives the listing more than one moment in the feed.

Follow the steps Start free trial

Current Promote a listing dialog with Single post and Listing campaign choices, Import from URL, Quick details and a property list — Create → Promote a listing. Choose a single post or a listing campaign.

The short versionChoose the property, create the content, then review and decide when it goes out.

01Choose
02Create
03Share

CHOOSE YOUR WALKTHROUGH

What would you like to create?

Select a guide to jump straight to the steps.

5 guided steps

SINGLE POST

A post, story or video.

Create one post of content and finish it in the composer. Start here for a new listing or a timely update.

Start this walkthrough

3 guided steps

LISTING CAMPAIGN

A campaign for the property.

Plan several posts together. Introduce the home, highlight a detail, invite people to the next showing and share a listing reel.

Open the campaign guide

GET THE PROPERTY READY

Before you begin.

Open Create → Promote a listing. Choose Single post or Listing campaign, then select your property. You can also use Import from URL or Quick details directly in this window.

Current listing details
Check the price, address, property facts and status. Have the date and time ready if you are promoting an open house.
The right property photos
Choose clear images of the listing. A listing video needs at least three photos.
Your brand and connected channels
Check your agent or company details and select the accounts you want to use.

How listing import & sync works

Choose the listing and its next moment.

Under Create → Promote a listing, choose Single post and select the property you want to promote. Its saved photos and details become your starting point.

Choose the angle that fits: a new listing, an open house, a price update or another property moment. Make sure the message matches what is happening with the listing now.

Give the post a clear purpose.

Introduce the home, invite people to a showing or highlight something buyers might miss. Keep that purpose in mind as you choose the photos and caption.

Pick the format. Put your photos in order.

Choose Feed Post, Story or Video. Select your photos, arrange them in the order you want and choose the connected channels.

Feed Post
Use a designed cover followed by your selected photos, or work with the photos on their own.
Story
Create vertical frames for Instagram and Facebook. The images carry the message; stories do not have a generated caption.
Video
Turn at least three photos into scenes. Review the video shape for your selected channels: vertical 9:16 or landscape 16:9.

For feed posts and videos, check the caption language and voice before continuing.

Video shape follows your selected channels. For supported combinations, you can create both a vertical and a landscape version and review each one before sharing.

Current listing setup with format, angle, selected photos, language and channels — Choose the format and angle, order your photos, then select where to post.

Choose the look that suits the property.

For a feed post or story, continue to choose a design. Browse the real estate templates, or select None to let your photos lead. Check the property and brand details on the cover.

Velisto cover picker with Beacon Ember, Beacon Blaze, Willow Mist and other listing designs — A real template becomes the cover; your selected listing photos follow it.

Creating a video?

Continue to overlay & music. Choose the branded look, review the photo scenes and select the music before generating. Check both versions if you are creating vertical and landscape content.

Explore the video editor

Generate. Then give it a final edit.

Choose Generate for your selected format. When the content is ready, it opens as a draft in the composer. The button reads Generate post, Generate story or Generate video for the chosen format.

Read the caption, inspect the images or video, and check the preview for each selected channel. Refine the wording so it sounds like you, and make the next step clear—for example, getting in touch to arrange a showing.

Velisto composer with a property caption, listing media, channel previews and publishing controls — Review the caption, media and selected accounts before choosing a publishing action.

App previews show fictional property and agent details using Velisto’s actual layout.

Choose when the listing gets seen.

Finish in the composer. Use Publish now when the post is ready to go, choose Schedule for a future date and time, or Save draft to return later.

Check the timezone and the profiles receiving the post. If it is an open-house invitation, make sure the publishing time is before the event.

Keep the rest of your week in view.

Return to the Content Calendar to see the listing alongside your advice, local posts and other campaigns. A draft remains unpublished until you schedule or publish it.

Plan a balanced week of content

WHEN ONE POST ISN’T THE WHOLE PLAN

One listing.
A campaign across several days.

Give each post a different job: Showcase post, Feature spotlight, Open house invitation, Listing story and Listing reel.

01
Choose the property and angle.
Open Create → Promote a listing → Listing campaign, select the listing and choose the moment you are promoting. Pick the photos and caption language.
02
Plan your posts in “Where & when.”
Choose channels and campaign posts. Set each post’s photos or design, including the listing reel’s video settings, then drag it onto a calendar day or use Suggest times with your configured posting slots. Only posts placed on the calendar are included when you generate.
03
Generate the campaign. Review each post.
Choose Generate campaign. In Review & schedule, check the captions, designs, listing reel and timing. Wait for the reel to finish rendering, edit any draft that needs attention, then use Schedule all for the ready posts or Save as drafts.

Listing campaign planner with Showcase post, Feature spotlight, Open house invitation, Listing story and Listing reel placed on calendar days — Plan five campaign posts across the calendar, including a Listing reel. Use Suggest times to place posts in your configured posting slots.

Five ready campaign posts, including Listing reel, with captions, media, calendar dates and Schedule all 5 and Save as drafts actions — Review all five posts, including the finished Listing reel. Schedule the ready posts or keep them as drafts.

REAL DESIGNS. DIFFERENT WAYS TO SHOW UP.

The property stays yours.
The format is your choice.

Explore the filled templates and play the video examples. Choose the format that fits the story you want to tell.

A bold cover with property details and agent branding.

Enlarge preview

FEED POST

Introduce the listing.

Beacon Ember

A photo-led layout with space for several property views.

Enlarge preview

FEED POST

Show more of the home.

Willow Mist

A vertical design for the property and your contact details.

Enlarge preview

STORY · 9:16

Give it a full-screen moment.

Bellamy Fig

REEL · 9:16

Put the property in motion.

Overture · With music

LANDSCAPE VIDEO · 16:9

Give the tour a wider view.

Create a horizontal version with the Single post option. Review the photo scenes, branded overlay and music before you share it.

Overture · With music

See reels & video

Real Velisto templates and video layouts, filled with fictional property and agent details. The examples show possible outputs; one generation does not automatically create every format.

Need something for the showing? Create a property flyer in Design Studio.

Explore graphics & flyers

BEFORE IT GOES OUT

Give the details
one last look.

A listing’s circumstances can change. Make sure the content still tells the right story on the day it is published.

Property facts

Check the current price, address, status and property details.

Photos and branding

Confirm the media belongs to this listing and the contact details are yours.

The invitation

Check the showing date and time, and make the next step easy to understand.

Channels and timing

Review the selected profiles, publishing date and timezone.

YOUR QUESTIONS, ANSWERED

A few questions
before your next listing.

The practical details, from photos to publishing.

Visit the FAQ hub

Should I use Single post or Listing campaign?

Choose Single post for an individual feed post, story or video. Choose Listing campaign when you want to plan several posts around the property and review their timing together.

How do I get the listing into Velisto?

Choose a saved listing, use Import from URL or enter Quick details in Promote a listing. You can also use the listings area for manual entry, CSV import or an available sync connection. Check the imported photos and details before creating content.

Can I use the photos without a designed cover?

Yes. For feed posts and stories, choose None in the design step. Your selected property photos carry the content. A chosen template becomes the cover, with your selected photos following it.

Can I create both a reel and a landscape video?

Yes. The Single post flow supports vertical 9:16 and landscape 16:9 video. Review the shape and channel selections, then choose the overlay and music. Listing videos need at least three photos and an available video allowance.

Are landscape videos available in a listing campaign?

Landscape video is not yet available as a campaign post. Create it with the Single post option and schedule it alongside your campaign. Reels are available in listing campaigns when enabled for your workspace.

Does Velisto write a caption for every format?

Feed posts and videos get generated captions that you can edit. Stories use the media frames and do not carry a generated caption.

Will generating the content publish it?

No. The Single post flow hands the result to the composer as a draft. A listing campaign shows the generated posts for review. You choose when to publish, schedule or keep drafts.

What happens when the price or listing status changes?

Check the saved listing and any already-created posts. Review and update scheduled content as needed. Choose a new angle when you want to create a price-update, under-contract or just-sold campaign.

NEXT WALKTHROUGH

Turn your photos into a branded video.

Choose the scenes, the look and the music. Create a property tour without filming.

PUT YOUR NEXT LISTING TO WORK

The property is ready.
Give it a place in the feed.

Start with your photos and details. Create, review and share your next listing post.

Start free trial Request Demo

How to turn a listing
into marketing
ready to share.