Your brand settings are the single source Velisto pulls from for every design it makes — templates, listing kits, reels, stories. Set them once in Workspace settings → Brand & persona and never think about them per-post again.
What to fill in
- Business or brand name — how your brand is written out on designs.
- Brokerage logo — your main logo. Upload the highest-resolution version you have; Velisto scales it down, never up.
- Logo — light variant — a white/light version used on dark backgrounds. If you skip it, dark designs fall back to your main logo, which can disappear against dark photos — worth the extra upload.
- Primary and secondary color — the two colors your templates are built around. Pick them from your existing brand materials so your feed matches your signs and site.
- Markets you serve, services & specialties, who you serve — the same facts you gave during onboarding, editable here any time. Captions draw on these.
Tip:
If your logo only exists in one color, ask whoever made it for a white version — it's the difference between designs that look assembled and designs that look designed.
Where your brand shows up
- Templates — colors and logo are applied automatically when a design is filled with your listing.
- Captions — your brand name, markets and specialties inform the writing.
- Listing kits and Fill my week — every generated piece inherits the same brand, so a batch looks like a campaign, not a collage.
Changing your brand later
Edits here apply to new content you create afterwards. Posts you've already designed or scheduled keep the look they had when you made them — regenerate a design if you want it in the new brand.
Next: Your persona & headshot — the personal half of your identity.