Set up your brand

Your workspace brand is the shared starting point for new content. Set it up before making a batch of posts so you have fewer details to correct later.

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Start with the shared brand baseline before creating content.

Add your brand details

1. Open Workspace settings → Brand & persona.
2. Open the brand settings and enter your business name.
3. Upload your main logo and, if you have one, a light logo for dark backgrounds.
4. Set your primary and secondary colors.
5. Check the markets you serve, your services, and your audience.
6. Click outside each edited field to let it save automatically, and check the saved status.

Use a clear logo with enough resolution for the designs you make. Transparent backgrounds usually work best. If the logo disappears on a dark design, use a light version rather than changing the whole design to compensate.

Brand and persona work together

The brand describes the business. A persona adds a person's identity, contact details, and writing preferences. A team can share one brand while using different personas for individual agents.

Some persona fields can inherit the workspace brand. Use that inheritance when you want a shared value; override it only when that person needs something different.

Check the result

Create or open a design and check the logo, colors, and contact information in the preview. A template's layout determines which brand elements it uses, so not every design shows every field.

Changing brand settings does not automatically rebuild content you already created or scheduled. Review existing designs separately when rebranding.

Next: Set up your persona and headshot.