| Real estate content |
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| Built for real estate | Yes: listing posts, listing campaigns, status-change prompts and 200+ real estate templates | Yes: content for real estate agents and brokers Source |
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| Posts from a listing | A post, a feature spotlight, an open house invitation, a Story and a Reel from the listing’s photos and details | No listing import documented; on its concierge plans, its team customizes Just Listed and Just Sold templates Source |
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| Listing stages | A campaign for each of 12 stages, from Coming Soon to Just Rented, with a prompt when a listing sells, goes under contract, drops in price or comes back on the market | Not documented Source |
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| Topic ideas | Suggests topics from your business profile (your market, services, ideal client and goals) and the season | Thousands of ready-made real estate graphics and captions, with new content every Sunday Source |
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| Your branding | 200+ real estate templates in Content Studio and Design Studio, with your brokerage name and license number filled in | Branding bars with your photo, logo and contact details, added to its graphics Source |
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| Reels and video | 9:16 Reels and 16:9 videos from photos, with motion, music and a branded closing card that can carry your headshot and brokerage | Reel templates: you upload a 10-second video, and the text and music are added Source |
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| Captions | AI captions in your brand voice, in 14 languages, plus AI images | A caption with each graphic, plus AI Rewrite for tone, length and pronouns Source |
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| Local market reports | Not included | Market Updates: branded local market reports, US only Source |
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| Publishing |
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| Networks | Instagram, Facebook Pages (including Reels), TikTok, Threads and YouTube | Facebook, Instagram, LinkedIn and X Source |
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| Filling your calendar | Plan my content suggests topics and drafts branded posts for the dates you pick; you review each channel’s drafts before they’re scheduled | Autopilot, on Pro, builds a month of posts and emails you the schedule to approve, reject or edit Source |
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| Instagram Reels and Stories | Published at the scheduled time, to Business and Creator accounts | Not documented on its site Source |
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| Analytics | Per-post reach, likes, comments, shares, saves, video views and clicks, plus top content and best time to post | Not documented on its site Source |
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| Done-for-you posting | Not offered; you make and review the posts | Concierge plans: its team posts 3 times a week on Premier, or 4 to 5 times a week with Reels and daily engagement on VIP Source |
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