Understanding your analytics

How each connected channel is performing — what the numbers mean and how to act on them.

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Analytics (in the sidebar) shows how each connected channel is performing — one place instead of four platform dashboards. The data comes straight from the platforms for the profiles you've connected.

The analytics page for one channel: views, reach, engagement and new-follower tiles above a day-by-day trend chart
Pick a channel, pick a range (7/30/90 days), click a tile to chart it.

What you're looking at

Pick a channel along the top and a time range (7, 30 or 90 days). For each channel Velisto tracks the numbers that matter for a working agent:

  • Views & reach — how many times your content was seen, and by how many unique people. The trend chart below shows the day-by-day shape, against the previous period.
  • Engagement — likes, comments, shares, saves. The strongest signal: it's what platforms reward with more reach, and comments are where conversations (and referrals) start.
  • New followers — audience growth over the range. Slow and steady is the healthy shape.
  • Followers vs. non-followers — how much of your reach comes from beyond your existing audience: your discovery engine.

How to actually use it

Check weekly, not hourly, and ask two questions:

  1. What overperformed? Find the common thread — a format (carousels? reels?), a topic (a specific neighborhood?), a style — and make more of it. Fill my week plus a clear idea of what works is a compounding loop.
  2. Is consistency holding? Most "reach is down" mysteries are really "posted less" facts. The calendar answers that faster than any metric.
Note:

Platforms report analytics on a delay — today's post won't show its full numbers immediately, and some metrics update daily. A quiet first hour means nothing.

Stuck on this step? Send us a message — a real person replies.