| Real estate content |
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| Built for real estate | Yes: listing posts, listing campaigns, status-change prompts and 200+ real estate templates | Yes: social media for real estate agents, teams and brokerages Source |
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| Where listings come from | A property page URL, a CSV, added by hand, or a Houzez website | Your MLS feed, through ListHub for US listings Source |
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| Posts from a listing | A post, a feature spotlight, an open house invitation, a Story and a Reel from the listing’s photos and details | Posts new listings and price reductions from your feed, with caption templates and image overlays Source |
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| Listing stages | A campaign for each of 12 stages, from Coming Soon to Just Rented, with a prompt when a listing sells, goes under contract, drops in price or comes back on the market | New listings and price reductions; for US listings, Coming Soon, Pending, Contingent and Sold updates are manual Source |
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| Topic ideas | Suggests topics from your business profile (your market, services, ideal client and goals) and the season | Its own content, posted every other day and loaded into your calendar 30 days at a time Source |
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| Your branding | 200+ real estate templates in Content Studio and Design Studio, with your brokerage name and license number filled in | Your logo, headshot, colors and contact details from your brand kit, in its Design Studio templates Source |
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| Reels and video | 9:16 Reels and 16:9 videos from photos, with motion, music and a branded closing card that can carry your headshot and brokerage | A branded listing video when a new listing has 5 or more MLS photos; you can swap photos, music or template Source |
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| Captions | AI captions in your brand voice, in 14 languages, plus AI images | Caption templates for new listings and price drops, filled from fields like {Price} and {Address} Source |
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| Local market data | Not included | Local market data posted for you Source |
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| Publishing |
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| Networks | Instagram, Facebook Pages (including Reels), TikTok, Threads and YouTube | Facebook, Instagram, LinkedIn, X, TikTok and YouTube Source |
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| Before a listing post goes out | You review the listing campaign before it’s scheduled | An email 3 hours before each automated listing post, so you can edit or cancel it Source |
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| Filling your calendar | Plan my content suggests topics and drafts branded posts for the dates you pick; you review each channel’s drafts before they’re scheduled | Automated content every other day, 30 days at a time; you can edit or delete any post before it goes live Source |
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| Instagram Stories | Published at the scheduled time, to Business and Creator accounts | For posts you create: a post, a Story or both Source |
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| Analytics | Per-post reach, likes, comments, shares, saves, video views and clicks, plus top content and best time to post | Impressions, reach and engagement per post, plus ad results Source |
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| Paid ads | Not included | Social, web display and bundle ads, with a minimum spend of $5 a day Source |
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