Topics suggested for you
Plan my content suggests real estate topics for your audience, with dates and formats, and drafts branded posts for each channel. You approve each channel's drafts before they're scheduled.
Plan my contentFor agents, teams & brokerages
Real estate social media automation software.
From new listing to Just Sold, without starting over.
Velisto turns your listings and ideas into branded posts, carousels, Stories and reels, and spreads them across your calendar. You review and approve the content; Velisto publishes it at the scheduled time.
7-day free trial · no card neededOn every plan, agencies included.
What does real estate social media automation software do?
Real estate social media automation software takes the repeated work out of posting: it turns listings and ideas into ready posts, places them on a calendar and publishes them at set times, so your Instagram, Facebook and TikTok stay active through weeks of showings and closings. General schedulers automate only the last step, publishing posts you made somewhere else.
Velisto automates the steps before that too. Listings come in from a property page URL, a CSV or a Houzez website. A listing campaign turns one property into posts, Stories and an optional reel for a stage such as Just Listed, Open House or Just Sold, spread across the dates you pick. For the weeks without a listing, Plan my content suggests real estate topics and drafts branded posts for your dates and channels.
You stay in control of what goes out. Generated posts wait for your review, and Velisto Agent changes nothing until you confirm. You review and approve the content; Velisto publishes it at the scheduled time, to Instagram, Facebook Pages, TikTok, Threads and YouTube.
What Velisto automates, and what stays with you
Automated real estate social media posts still need an agent's judgment. Here is where Velisto does the work and where you keep the say.
| What Velisto does | Your part | |
|---|---|---|
| Getting listings in | Imports a listing from its property page URL or a CSV. A connected Houzez website sends its new and updated listings. | Check the facts and photos once. |
| A campaign for one listing | Writes posts, Stories and an optional reel for one stage, from Coming Soon and Just Listed to Open House and Just Sold, and spreads them across the dates you pick. | Choose the stage, photos and channels, then review each piece. |
| The open house invitation | Schedules it after the rest of the campaign, no more than 7 days before the event and always before it. | Keep the date and times on the listing current. |
| A listing changes status | For 14 days after a listing is marked sold, under contract, reduced in price or relisted, prompts you to create the matching campaign. | Decide whether to post, and check older posts that still say Just Listed. |
| Weeks without a listing | Plan my content suggests real estate topics, dates and formats, and drafts branded posts for each channel. | Approve each channel's drafts before they're scheduled. |
| Posting times | Places posts in your posting slots, in your workspace's timezone. | Set the slots once. |
| Evergreen posts | Repeats a post every day, every few days, weekly, every two weeks or monthly, with optional fresh wording. | Repeat only messages that stay true. |
| One post, every channel | Sends a post to each connected channel, with its own caption on each if you want one. | Pick the channels. |
| First comment | Posts a first comment right away or up to a day later (not on TikTok or Stories). | Write it once. |
| Best time to post | Suggests your own best windows once 10 posts from the last 90 days are measured. | Decide whether to use them. |
STEP BY STEP
From new listing to Just Sold
The listing side of real estate social media automation, step by step. Most of it is set up once per listing; the prompts bring you back when something changes.
- Add the listing: paste its property page URL, import a CSV, add it by hand, or let your Houzez website send it.
- Open Create → Promote a listing, choose the property and pick Listing campaign.
- Choose the stage, such as Just Listed or Open House, then the photos, the dates and the channels. Velisto writes each piece and places it on the calendar.
- Review the posts, Stories and reel, edit anything you want, and confirm. You review and approve the content; Velisto publishes it at the scheduled time.
- When the listing sells, goes under contract, drops in price or is relisted, update its status. For the next 14 days, Velisto prompts you to create the matching campaign.
WEEKS WITHOUT A NEW LISTING
Automated social media for realtors,
between listings too.
Posting slots and repeats
Set your posting slots once and send each post to the next free one. Repeat evergreen posts on a schedule, with fresh wording if you want it.
Real estate social media schedulerAsk Velisto Agent
Ask the chat assistant to make a branded graphic, schedule a post or move one to another day. It changes nothing until you press Confirm & schedule or Confirm changes.
Velisto AgentFOR TEAMS AND BROKERAGES
Every agent on brand,
from one account.
One persona per agent
Each agent's name, headshot, license number, contact details and tone go into their own posts, alongside the brokerage's logo and colors.
Brand Kit & VoiceRoom for the whole office
An admin or marketing coordinator can create and schedule as any agent. Team covers 5 users and 15 social profiles; Brokerage covers 30 users and 50 profiles. Agency plans give each client its own workspace.
Teams & BrokeragesHow Velisto compares with Hootsuite, Buffer and Later
General schedulers automate publishing. Velisto also makes the posts and follows each listing from launch to sale.
| Velisto | Hootsuite | Buffer | Later | |
|---|---|---|---|---|
| Posts from a listing | Listing campaigns from an imported listing | Not documented | Not documented | Not documented |
| Prompts when a listing's status changes | For 14 days after sold, under contract, a price drop or relisting | Not documented | Not documented | Not documented |
| Ideas for weeks without a listing | Plan my content suggests topics and drafts branded posts | Wisdom AI generates content and ideas | AI Assistant generates ideas and repurposes posts | Ideas (beta), using AI credits |
| Best time to post | From your own posts, once 10 are measured | From your last 30 days of results | General engagement patterns; recent performance on some plans | One profile on all paid plans; across profiles from Growth |
| Instagram Stories | Published at the scheduled time | Phone notification, per its help docs | Automatic, except Stories with links, text or stickers | Automatic from Business profiles only |
| Solo agent, 3 channels | $59/mo ($49 yearly) | $99/mo, billed yearly | $18/mo ($15 yearly) | $18.75/mo, billed yearly |
Prices checked September 24, 2026, on each vendor’s pricing page; confirm before you buy. Buffer suits cheap publishing to more networks; Hootsuite suits teams where a second person must approve posts. Compare Velisto head to head with Hootsuite, Buffer and Later, or read the full scheduler comparison and tools comparison.
STRAIGHT ANSWERS
What automation won't do
- It won't post without you. You review and approve the content; Velisto publishes it at the scheduled time. Velisto Agent changes nothing until you press Confirm.
- It doesn't read your MLS yet. MLS and IDX import is coming. Today, listings come from a property page URL, a CSV, a Houzez website or by hand.
- It doesn't rewrite posts you already scheduled. When a listing's status or price changes, check the calendar for older posts that still say Just Listed or show the old price.
- It doesn't answer comments or messages. There is no shared inbox. Replies stay in each app.
- LinkedIn isn't live yet. LinkedIn publishing is built and waiting on platform approval.
Automated posts follow the same advertising rules as any other. See the US rules in our real estate social media compliance guide, and the practical guide to real estate social media automation for what to automate and what to keep.
YOUR QUESTIONS, ANSWERED
Real estate social media automation FAQ
Answers about what runs on its own, what stays with you, and trying Velisto.
Visit the FAQ hubWill Velisto post without my approval?
No. Generated posts wait for your review, and Velisto Agent changes nothing until you confirm. You review and approve the content; Velisto publishes it at the scheduled time.
Can it pull listings from my MLS?
Not yet. Import a listing from its property page URL or a CSV, add it by hand, or connect a Houzez website, which sends new and updated listings to Velisto.
Which social networks does it publish to?
Instagram professional accounts, including Reels and Stories, Facebook Pages, TikTok, Threads and YouTube. LinkedIn is built and waiting on platform approval.
Can a brokerage automate posts for every agent?
Yes. Each agent has a persona with their name, headshot, license number, contact details and tone, and an admin can create and schedule as any agent. Team covers 5 users and Brokerage 30, on one plan.
How much does it cost?
Solo is $59 a month, or $49 a month billed yearly. Team is $99 ($79 yearly) and Brokerage is $249 ($199 yearly). Every plan starts with a 7-day free trial, and no card is needed.
Is automated posting allowed for real estate ads?
Yes, but the same advertising rules apply as to any other post: your brokerage name, Fair Housing wording and, in some states, your license number. Velisto fills your brokerage name and license number into the templates that use them.
MORE TIME FOR THE PEOPLE YOU HELP
Set it up once per listing.
Keep your focus on your clients.
Try it on one of your own listings. 7-day free trial · no card needed.