2 GUIDES
Analytics
What the numbers mean across your channels.
Velisto's analytics bring results from your connected channels into one place, from the overview across every channel to a single post on a single platform. These two guides help you read those numbers correctly.
Understand your analytics starts with the three things to check before drawing any conclusion: the workspace, the channels and the date range. It explains the difference between exposure, such as views and impressions, and interactions, and why each platform reports different metrics. Inspect post results and missing metrics shows how to check one post's results on each channel and how to diagnose a gap. A missing number is not the same as a zero: a new post or a newly connected channel needs time to collect results, and platforms limit how far back their history goes.
Understand your analytics
Read results in context by checking the workspace, channels, and date range first.
Inspect post results and missing metrics
Check a post’s platform results and diagnose gaps without mistaking missing data for poor performance.