The Velisto blog
Ideas for your everyday content. Practical ways to cross-post, stay consistent, and save time. Explore guides for marketing your real estate business, with or without a new listing.
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19 guides
Video
The nine videos worth making, which you can build from listing photos, a weekly plan you can keep, lengths by platform, the rules and what to measure.
Content ideas
Fifty ideas in five groups, each with a format, the platforms it suits and a caption starter, plus a weekly mix and what to post with no listings.
Video
Eight steps from listing photos to a branded reel: photo order, pacing, on-screen text, music you can use, the rights to check and where to post it.
Automation
Where your social media time goes, what to automate and what to keep, how to cross-post, a seven-step setup and the listing rules automation can break.
Video
Eight Reel scripts timed second by second, each with a version built from listing photos so you don't have to film yourself, plus 40 hooks and the 2026 specs.
Scheduling
Starting slots for Instagram, Facebook, TikTok and Threads, what the 2026 studies say and why they disagree, and a four-week test to find your own best time.
Open houses
A day-by-day plan for Instagram, Facebook, TikTok and Threads, from the invitation a week out to the follow-up after, with captions and safety tips.
Captions
70 captions to copy for every listing status, from coming soon to just sold, sorted by property type, with post ideas, hashtag rules and five in Spanish.
Compliance
Fair Housing wording, brokerage name and license rules by state, AI-edited photo laws, housing ads, reviews and RESPA, with a checklist to run before you post.
Compliance
Yes, with the listing broker's permission and clear credit. What NAR, MLS rules and six states say, sharing vs copying, and a message to ask for permission.
Scheduling
Compare the best social media scheduling tools for real estate agents in 2026 by cost at your size, approvals, auto-publishing of Reels and Stories, and posting queues.
Tools
Compare the best social media tools for real estate agents in 2026, from AI content creation and scheduling to design, video and ready-made content.
How real estate agents use Instagram in 2026: profile setup, formats, posting cadence, ranking, the Fair Housing and advertising rules, and 15 accounts to learn from.
TikTok
35 real estate TikTok video ideas: home tours, neighborhood videos, buyer and seller questions, behind-the-scenes clips and photo posts, plus hooks and a posting rhythm.
LinkedIn carousel real estate playbook — why the document/PDF trick out-performs link posts, five carousel ideas, design rules, and how to publish natively.
Instagram reels real estate guide — the anatomy of a listing reel, captions and hashtags that work, five reel ideas, and the mistakes that kill your reach.
Content strategy
A step-by-step process for marketing one property across social media — the angle, the campaign stages, formats, captions, a three-week schedule and metrics.
Content calendar
A real estate social media calendar with a five-slot weekly framework, a filled-in example week, seasonal themes and a batching workflow for busy agents.
Content strategy
A repeatable system to turn one property into ten posts across Instagram, Facebook, LinkedIn and TikTok, with an example of each and a three-week plan.
Create branded content and publish across your connected channels from one workspace.
