Real estate Reel scripts solve the hardest part of posting video: knowing what to say in the first three seconds, and what comes after. This page gives you eight scripts for the Reels agents post most, each timed second by second with the on-screen text, the spoken lines and the shot in separate columns. Every script also has a version built from listing photos, for when you'd rather not film yourself. After the scripts, you'll find 40 hooks sorted by content type and the Reel specs that matter in 2026.
The listing and market details in the scripts are fictional examples, so swap in your own. For the anatomy of a listing Reel, see our guide to Instagram Reels for listings, and for where video fits in your wider plan, our real estate social media marketing guide.
How a real estate Reel script works
Every script below follows the same four parts:
- The hook, 0 to 3 seconds. One line on screen and out loud that makes someone stop scrolling: a number, a surprising fact or a question.
- The promise, 3 to 5 seconds. What they'll get if they keep watching: "three things to check", "the one room that sells this house".
- The body. Three to five short beats, one idea per shot.
- The call to action. One next step: comment a keyword, book a showing, save the post.
Mind the word budget. Americans speak at about 150 words a minute on average, about two and a half words a second, so a 15-second Reel holds about 35 spoken words and a 30-second Reel about 70. If your script is longer, cut words, not the pauses.
Write the screen and the voice separately. Many people watch with the sound off, so the on-screen text has to carry the Reel on its own. It should be shorter than what you say: the key fact, not the sentence.
Reel scripts you can use this week
These real estate video scripts cover the eight Reels agents post most. Each has a table for the on-camera version and a note on the version built from photos.
1. Listing tour (30 seconds)
For a new listing, walked in the order a buyer would walk it. Fictional listing: 52 Cedar Court, $615,000.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "This kitchen was rebuilt in 2025" | "This kitchen was rebuilt last year, and it's the smallest reason to see this house." | Slow push into the kitchen island |
| 3–6s | "52 Cedar Court · $615,000" | "52 Cedar Court. Four bedrooms, three baths, 2,300 square feet." | Front of the house |
| 6–12s | "Open living and dining" | "The living and dining rooms open onto the deck..." | Pan across living room to the deck doors |
| 12–18s | "Primary suite, main floor" | "...the primary suite is on the main floor..." | Walk into the primary bedroom |
| 18–24s | "0.4 mi to Cedar Park" | "...and Cedar Park is a four-minute walk." | Backyard, then street view |
| 24–30s | "Open house Sat 11–1" | "Open house Saturday, 11 to 1. Comment TOUR for the full video." | You at the front door, or the best exterior |
Built from photos: kitchen, exterior, living room, primary suite, backyard, exterior at dusk. Same on-screen lines, music instead of voice, and your branded closing card with the open house details.
Caption: "52 Cedar Court: four beds, a rebuilt kitchen and a main-floor primary suite, 0.4 miles to Cedar Park. $615,000. Open house Saturday, 11 to 1. Comment TOUR for the full walkthrough."
2. Just listed (15 seconds)
For the day a listing goes live. Short, fast and built around one feature.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "Just listed: a 60-foot backyard" | "Just listed, and look at this backyard." | Wide shot of the yard |
| 3–8s | "3 bed · 2 bath · $489,000" | "Three beds, two baths, $489,000." | Living room, kitchen, bedroom, quick cuts |
| 8–12s | "Birch Lane, Maple Heights" | "On Birch Lane in Maple Heights." | Street and front door |
| 12–15s | "Showings start Thursday" | "Showings start Thursday. Message me for a time." | You, or the best photo with your card |
Built from photos: four photos, the yard first. Keep the same four lines on screen.
Caption: "Just listed on Birch Lane: three beds, two baths and a 60-foot backyard. $489,000. Showings start Thursday. Message me to book a time."
3. Market update (30 seconds)
For your monthly local numbers. Fill in the brackets from your MLS. Don't estimate.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "[City] prices in [month]: [up/down] [x]%" | "Home prices in [city] were [up/down] [x] percent in [month]." | You to camera, or a chart |
| 3–8s | "Median price: $[amount]" | "The median sale price was [amount]..." | Chart or street B-roll |
| 8–15s | "Homes sold in [x] days" | "...and homes sold in [x] days on average, [faster/slower] than last month." | Chart |
| 15–24s | "What it means for buyers / sellers" | "If you're buying, [one line]. If you're selling, [one line]." | You to camera |
| 24–30s | "Comment [CITY] for your area" | "Comment [city] and I'll send you the numbers for your neighborhood." | You, or the closing card |
Built from photos: three neighborhood photos with one number on each, then the "what it means" lines as text, then your card.
Caption: "[City] market update for [month]: median price $[amount], [x] days on market. Comment [CITY] for your neighborhood's numbers. Source: [MLS name]."
4. Buyer tip (20 seconds)
One useful thing a buyer should know. This one: what to check at a showing.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "3 things to check at every showing" | "Three things I check at every showing that most buyers miss." | You walking into a house |
| 3–8s | "1. The water heater's age" | "One: the water heater. The date's on the label." | Close-up of a water heater label |
| 8–13s | "2. Windows that actually open" | "Two: open the windows. Painted-shut ones are a cost." | Opening a window |
| 13–17s | "3. The ceiling under the bathroom" | "Three: look at the ceiling under the bathrooms for stains." | Looking up at a ceiling |
| 17–20s | "Save this for your next showing" | "Save this for your next showing." | You to camera |
Built from photos: use the three details as text over your own photos of each item, or over clean interior shots.
Caption: "Three things to check at every showing: the water heater's age, windows that open, and the ceiling under the bathrooms. Save this for your next tour."
5. Seller tip (20 seconds)
One thing a seller can do before listing. This one: the cheap fixes that photograph best.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "Spend $300 before you list" | "If you're selling, spend 300 dollars here first." | Before-and-after split |
| 3–8s | "New bulbs, same color everywhere" | "New bulbs, all the same color temperature." | Switching on lights |
| 8–13s | "Clear every counter" | "Clear every counter. Every one." | Clean kitchen counter |
| 13–17s | "Fresh doormat and house numbers" | "And a new doormat and house numbers. It's the first photo." | Front door close-up |
| 17–20s | "Selling this year? Message me" | "Selling this year? Message me for the full list." | You to camera |
Built from photos: before-and-after photos from a past listing, with each fix as a line of text.
Caption: "Three cheap fixes that change your listing photos: matching bulbs, clear counters and a fresh front door. Selling this year? Message me for my full pre-listing checklist."
6. Neighborhood (30 seconds)
A place-based Reel about the area, not the people in it.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "A Saturday in Maple Heights" | "Here's a Saturday in Maple Heights in 30 seconds." | Main street, morning |
| 3–9s | "Coffee: Birch & Bean, 7 a.m." | "Coffee at Birch and Bean, open at seven..." | Coffee shop exterior |
| 9–15s | "Cedar Park: 2 miles of trails" | "...two miles of trails at Cedar Park..." | Trail |
| 15–21s | "Farmers market, Sat 8–1" | "...the farmers market until one..." | Market stalls |
| 21–27s | "8 min to the train" | "...and eight minutes to the train when Monday comes." | Station or street sign |
| 27–30s | "Homes here from $[price]" | "Homes here start around [price]. Ask me what's coming up." | You, or the closing card |
Built from photos: your own photos of each place, one line of text each. Tag the businesses in your caption.
Caption: "A Saturday in Maple Heights: Birch & Bean at 7, the Cedar Park trails, the farmers market till 1, and 8 minutes to the train on Monday. Ask me what's coming up for sale here."
7. Myth-busting (20 seconds)
Correct one thing people believe about buying or selling.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "You don't need 20% down" | "You don't need 20 percent down to buy a home." | You to camera |
| 3–10s | "Many loans allow much less" | "Many loan programs allow much less, depending on the loan and the buyer." | Text on screen |
| 10–16s | "Ask a lender what you qualify for" | "A lender can tell you what you'd actually qualify for." | You to camera |
| 16–20s | "Comment LENDER for my list" | "Comment LENDER and I'll send you three I trust." | You to camera |
Keep loan claims general and leave the numbers to the lender. In the US, stating specific credit terms in an ad, such as a down payment amount, a monthly payment or a rate, can trigger disclosures required by the Truth in Lending Act.
Built from photos: a bold text card for the myth, a second for the fact, then your closing card.
Caption: "Myth: you need 20% down to buy a home. Many loan programs allow less. A lender can tell you what you qualify for. Comment LENDER for three I trust."
8. Just sold (15 seconds)
The result, the story in one line, and an invitation to the neighbors.
| Time | On screen | Say | Shot |
|---|---|---|---|
| 0–3s | "Sold in 9 days" | "Sold in nine days." | Sold sign after closing, or the front door |
| 3–8s | "4 offers · Cedar Court" | "Four offers on Cedar Court, and my sellers chose the cleanest one." | Exterior, then the kitchen |
| 8–12s | "Thank you, Dana and Sam" | "Thank you, Dana and Sam." | Keys, or your clients with permission |
| 12–15s | "Wondering what yours is worth?" | "Neighbors, wondering what yours is worth? Message me." | You to camera |
Check the days on market and offer count against the MLS, and get your clients' OK before naming or showing them.
Built from photos: exterior, kitchen, a keys photo, and your closing card with "Sold" on it.
Caption: "Sold in 9 days with four offers on Cedar Court. Thank you, Dana and Sam! Neighbors, wondering what your home would sell for? Message me."
For more wording around a sale, see our just listed and just sold captions.
40 real estate hooks by content type
Every hook below opens with a place, a fact or a question. Swap in your details.
Listing tour
- "This kitchen is the smallest reason to see this house."
- "Walk through a $[price] home in [city] in 30 seconds."
- "The best room in this house isn't inside."
- "Here's what [price] buys in [neighborhood] right now."
- "Don't skip to the end. The last room is the one."
Just listed
- "Just listed, and look at this [feature]."
- "New on [street] today: [beds] beds and a [feature]."
- "This one won't wait for the weekend."
- "Just listed in [neighborhood], [distance] from [landmark]."
- "First look at [address] before the open house."
Market update
- "Home prices in [city] just [rose/fell]. Here's by how much."
- "Homes in [neighborhood] are selling in [x] days."
- "Is it a buyer's market in [city]? Here's the number that says."
- "Three numbers from [month] that matter if you're selling."
- "Inventory in [city] is [up/down] [x]%. What that means for you."
Buyer tip
- "Three things I check at every showing."
- "Don't make an offer until you've asked this."
- "The inspection item buyers regret skipping."
- "Before you tour a home, do this one thing."
- "What your pre-approval letter doesn't tell you."
Seller tip
- "Spend $300 here before you list."
- "The first photo of your listing is your front door."
- "Three things buyers notice in the first ten seconds."
- "Don't paint before you sell until you've seen this."
- "Why the first weekend on the market matters most."
Neighborhood
- "A Saturday in [neighborhood] in 30 seconds."
- "Everything within a 10-minute walk of [landmark]."
- "The best coffee in [neighborhood], according to me."
- "What [price] gets you in three [city] neighborhoods."
- "[Neighborhood] in four stops."
Myth-busting
- "You don't need 20% down to buy a home."
- "Spring isn't always the best time to sell."
- "Zestimates aren't appraisals. Here's the difference."
- "Pricing high to leave room to negotiate usually backfires."
- "You can still negotiate in a busy market."
Just sold
- "Sold in [x] days. Here's what worked."
- "[x] offers on [street], and here's why."
- "My buyers got the keys today."
- "Sold over asking in [neighborhood]."
- "Neighbors, this is what your home might be worth."
Before you use a number in a hook, check it. "Sold in 9 days" needs to be true.
Fair Housing-safe hooks
In the US, the Fair Housing Act treats a Reel about a home for sale as an advertisement, so a hook can't describe who the home is for. Several popular hook lists include lines like the ones on the left:
| Instead of | Try |
|---|---|
| "The perfect family home in a peaceful neighborhood" | "Four bedrooms on a cul-de-sac, 0.3 miles to the park" |
| "Empty nesters, this one's for you" | "Single-level living with the primary suite on the main floor" |
| "Perfect for young professionals" | "A 10-minute walk to the train and 20 restaurants" |
| "A safe, quiet street" | "A dead-end street with 12 homes" |
| "Great school district for your kids" | "0.5 miles to [school name]" |
Describe the home and the distances, not the buyer. Our guide to US real estate social media compliance has the full rules.
Reel specs and settings for 2026
As of September 2026:
- Length. Instagram lets you record and edit Reels up to 20 minutes, but Reels over 3 minutes won't be recommended to new audiences. For listings, 15 to 30 seconds is plenty. Facebook has no minimum or maximum Reel length. TikTok takes videos up to 10 minutes recorded in the app and 60 minutes uploaded.
- Shape. Vertical 9:16, with the text kept away from the bottom and right edges, where the buttons and caption sit. Our Reels guide covers the safe zones.
- Hashtags. Up to five per Reel on Instagram.
- Music. Instagram's licensed music library is meant for personal use, and some business accounts don't have access to it. If yours doesn't, use Meta's Sound Collection, which is royalty-free and cleared for commercial use, or your own audio.
- Captions on screen. Add them in the app you post from. TikTok generates captions automatically for uploaded videos, and you can edit them.
How to test your hooks
A hook is working if people stay past the first three seconds. Instagram's Reels insights show views, watch time and average watch time, and Instagram added a skip rate and a retention graph in 2025. Skip rate is the share of views that left in the first three seconds; the flatter the retention line, the better the Reel held people.
To test a hook:
- Change only the hook. Post the same kind of Reel, same length and format, with two different openings a week apart.
- Compare skip rate and average watch time, not likes. Then check sends and saves, which Instagram's head, Adam Mosseri, lists among the signals that matter most.
- Keep the hook shape that wins. "A number plus a place" or "a question you answer in the Reel" usually beats "Hey guys, it's me".
One script, four platforms
The same script works across platforms with small changes:
- Instagram: the table as written, with a comment-keyword call to action ("Comment TOUR").
- Facebook: post the same Reel from your Page. Facebook audiences read more, so put the price, the address and the open house time in the first lines of the caption.
- TikTok: keep the on-screen text large, because TikTok users scroll fast, and put the key fact in the first second. Links in captions aren't clickable, so point to your bio.
- Threads: post the video with a short text version of the hook as the post. Threads readers reply, so end with a question.
For when to post each one, see our guide to the best time to post on social media for real estate. For 35 more video ideas, see our real estate TikTok ideas.
Make Reels from listing photos with Velisto
Velisto makes the photo version of every script above. Pick the listing's photos, or images from your library, and it turns them into a 9:16 Reel or a 16:9 landscape video with motion, music and branded opening, scene and closing cards. The cards can carry your headshot, name, phone and brokerage, so the Reel is recognizably yours without you filming anything. Velisto doesn't record voiceovers; if you want your voice on a Reel, add it in the app you post from.
Every listing campaign includes a listing Reel alongside the posts and Stories, and you can make one on its own from Reels and video. The same real estate content creation tool writes the caption.
Real estate Reel scripts FAQ
How long should a real estate Reel be? Most listing Reels work best at 15 to 30 seconds, long enough for five or six shots and short enough that people finish them. Explainers such as market updates can run to 60 seconds.
What should I say in a real estate Reel? Open with one specific fact or question in the first three seconds, say what the viewer will get, give three to five short points, and end with one next step. Budget about 35 words for 15 seconds.
Can I make real estate Reels without being on camera? Yes. Use listing photos or clips of the property, put your lines on screen as text, add music, and keep your headshot and brokerage on a branded closing card. Every script in this guide has a version like that.
How many hashtags should I use on a Reel? Up to five, which is Instagram's cap for Reels and posts since December 2025. Two local tags and one property-type tag are usually enough.
Can I use trending music on a business account? Maybe not. Instagram's licensed music library is meant for personal, non-commercial use, and some business accounts can't use it. Meta's Sound Collection has over 14,000 royalty-free songs and sounds you can use commercially, or use your own voice or audio.
For everything else about video, from shot order to captions, read our guide to Instagram Reels for listings.
Turn listing photos into a branded Reel with your headshot and details, no filming needed. Get started.
