Your week, your voice, and one Create button

Most agents post when they have something to list. A new listing, an open house, a sale closed — and then quiet, until the next one. The problem is that the quiet stretches are most of the year, and they are the ones that decide whether anyone remembers you when they are ready to move.

This release is about those stretches — and about making the thing you use to fill them easier to find.

Velisto plans the rest of your week

Tell Velisto the areas you work in, the services you offer and the kind of client you want, and it proposes a week of topics built from exactly that. An agent doing first-time buyers in Round Rock gets different ideas from one doing waterfront in Naples, because the two were never going to post about the same things.

This is the part that usually stops people. Everyone knows they should post more. Almost nobody wants to sit down on a Sunday and think of eight things to say. Velisto does that part, and it does it from what you actually do for a living rather than from a generic calendar of national holidays.

Written and designed, ready to post

Each topic comes back as a finished post: a caption written in your voice, and a graphic carrying your brand colours, your logo and your name. Not a prompt to fill in — a post.

It also knows where to stop: it will not invent a statistic, quote a price, or promise a guarantee on your behalf. That restraint matters more in this industry than in most.

You approve the week

Nothing publishes on its own. The whole week arrives at once so you can read it in a single sitting, swap any topic you do not like for another, edit a caption where you want your own words, and approve the rest.

Approved posts go onto your calendar and publish to the channels you picked — Instagram, Facebook, LinkedIn, TikTok — at the times you already set.

It takes about as long as making one post by hand, and you end up with a week of them.

Teach it your voice, once

"In your voice" is a setting now, not a hope. Under Writing style on your persona you pick a tone, paste a few posts you have already written, and list the phrases you never want to see again — the dream homes and don't miss outs that make a post sound like it came from anyone. Velisto scrubs them from captions, from the variants it offers and from the text it puts on a design.

Under Audience & goals you say what you are posting for: attracting sellers, attracting buyers, building local recognition, growing your audience — as many as apply, with one marked as the focus. You can add up to five goals of your own, in your own words, if none of those is quite it.

There are two more boxes worth a minute: more of this, for the subjects you want to come up again, and the questions clients ask you, which turns out to be the single richest source of posts most agents have and never use.

Your brand, and the voices that carry it

A brand and a persona were always two different things in Velisto, and the settings never quite said so. Your brand is the business: the colours, the logo, the website, the number on the bottom of a flyer. A persona is a person who speaks for it — you, a colleague, the listing team — with their own name, their own face and their own way of writing.

They now sit together. Open Brand & persona in your workspace settings and your personas are listed under it, in the same rail. The editor itself is five tabs instead of one long scroll: Profile & contact, Audience & goals, Writing style, Topics & offers, Post defaults.

Most persona fields can fall back to your brand — a contact email, a website, a phone number. Until now you could not tell which ones had, so you never knew whether you were looking at a real answer or a borrowed one. Now each field says where its value came from, and typing your own takes it over on the spot. Clear it and it goes back to inheriting. Change the brand's phone number and every persona still inheriting it follows along.

One thing that deliberately does not inherit: the market a persona works. Your brand supplies no fallback for it, because a design should print only what the persona itself filled in — an unset market hides that line on the graphic rather than quietly printing the company's.

And if you share a workspace, the persona list used to show you everyone's. It shows you yours now.

One Create button, and some new names

This last part is housekeeping, but it is the kind you will notice within about four seconds of logging in.

There used to be Create post and Create with AI, side by side, each hiding half of what you could actually make. Which one held "from a listing" was anyone's guess. There is now one Create button, with everything behind it:

The collapsed sidebar's + opens the same menu, so it does not matter which state your sidebar is in. And Promote a listing now opens on a choice: one post, or a full listing campaign. Pick one, then pick the listing, and you land in that flow with the listing already loaded.

Four things have new names

Nothing moved and nothing was removed. These are the same features, called what they do:

"Plan my content" described the calendar it filled rather than the work it did, and it had stopped being about a week at all. "Kit" never survived being said out loud to a client; a campaign is what it is. Your saved work is untouched — a listing kit you made last month is a listing campaign today, same posts, same place.

If you have a teammate who logs in once every two weeks, this is the part to forward to them.